İşe Yabancılaşmanın İşgören Performansı Üzerindeki Etkisinde Yapay Zekâya Yönelik Tutumun Düzenleyici Rolü: Akademisyenler Üzerine Bir Araştırma
DOI:
https://doi.org/10.63556/tisej.2026.1812Anahtar Kelimeler:
Duygusal Olaylar Teorisi- işe yabancılaşma- işgören performansı- yapay zekâ genel tutum- akademisyenlerÖzet
This study seeks to answer the research question: “How does attitude towards artificial intelligence shape the effects of work alienation on employee performance?”. Although the relationship between work alienation (WA) and employee performance (EP) is well established, limited research examines moderating conditions within digitalising work environments. In this respect, the research is based on the Affective Events Theory (AET). According to AET, events experienced in the workplace cause emotional reactions among employees. These reactions, in turn, influence employees’ attitudes and work behaviour. The AI-driven transformation of workplaces constitutes a significant development. In this context, the effects of GATAI on the workplace were examined. In view of the gap in the literature and the current developments, this study was conducted using data obtained from academics (N = 288) determined by convenience sampling. The results of the research model tested using the PROCESS Macro (Model 2) revealed that the negative impact of WA on EP is mitigated by a positive ATAI. This research examines the attitudinal perspective of AI and provides important insights for the workplace. It makes theoretical and empirical contributions to the literature.
Kaynaklar
Babbie, E. (2020). The Practice of Social Research (15th ed.). Cengage Learning.
Bekar, F. (2024). İş Yerindeki Maneviyat Engellerinin Proaktif Kariyer Davranış Üzerindeki Etkisinde Canlılığın Aracı Olumsuz Dedikodunun Durumsal Aracı Rolü: Sağlık Çalışanları Örneklemi. Gümüşhane Üniversitesi Sağlık Bilimleri Dergisi, 13(4), 1629-1642. https://doi.org/10.37989/gumussagbil.1507267
Bekar, F. (2025). The Moderating Role of General Attitude Toward Artificial Intelligence in The Effect of Job Stress on Proactive Behavior. Uluslararası İktisadi ve İdari İncelemeler Dergisi, (49), 313-328. https://doi.org/10.18092/ulikidince.1716295
Bhargava, A., Bester, M., & Bolton, L. (2021). Employees’ Perceptions of The İmplementation of Robotics, Artificial İntelligence, and Automation (RAIA) on Job Satisfaction, Job Security, and Employability. Journal of Technology in Behavioral Science, 6(1), 106-113. https://doi.org/10.1007/s41347-020-00153-8
Bozkurt, S. (2023). Process Makro ile Aracılık, Düzenleyicilik ve Durumsal Aracılık Etki Analizleri (SPSS UYGULAMALI). Ekin Basım Yayın.
Chang, P. C., Zhang, W., Cai, Q., & Guo, H. (2024). Does AI-Driven Technostress Promote or Hinder Employees’ Artificial Intelligence Adoption ıntention? A Moderated Mediation Model of Affective Reactions and Technical Self-Efficacy. Psychology Research and Behavior Management, 413-427. https://doi.org/10.2147/PRBM.S441444
Cho, Y., Rutherford, B., Friend, S., Hamwi, G., ve Park, J. (2017). The Role of Emotions on Frontline Employee Turnover Intentions. Journal of Marketing Theory and Practice, 25, 57 - 68. https://doi.org/10.1080/10696679.2016.1235960.
Creswell, J. W. (2014). Research design: Qualitative, Quantitative, and Mixed Methods Approaches (4th ed.). Sage Publications.
Çöl, G. (2008). Algılanan Güçlendirmenin İşgören Performansi Üzerine Etkileri. Doğuş Üniversitesi Dergisi, 9(1), 35-46.
Dasborough, M. T. (2006). Cognitive Asymmetry in Employee Emotional Reactions to Leadership Behaviors. The Leadership Quarterly, 17(2), 163-178. https://doi.org/10.1016/j.leaqua.2005.12.004
Doğan, M., Celik, A., & Arslan, H. (2025). AI in Higher Education: Risks and Opportunities from The Academician Perspective. European Journal of Education, 60(1), e12863. https://doi.org/10.1111/ejed.12863
Durna, T. (2014). Nedensellik Ve Araştırma Tasarımları. K. Böke (Ed.), Sosyal Bilimlerde Araştırma Yöntemleri (4. baskı, ss. 153–192). Alfa Yayınları.
Fan, X., Zhao, S., Zhang, X., ve Meng, L. (2023). The Impact of Improving Employee Psychological Empowerment and Job Performance Based on Deep Learning and Artificial Intelligence. J. Organ. End User Comput., 35, 1-14. https://doi.org/10.4018/joeuc.321639
Gharbi, H., Sobaih, A. E. E., & Aliane, N. (2025). Job Insecurity, Psychological Safety, Work Alienation, and Anxiety in The Hotel Industry: A Moderated-Mediated Analyses. Frontiers in Psychology, 16, 1615426. https://doi.org/10.3389/fpsyg.2025.1615426 Access Address : https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2025.1615426/full
Green, S. B. (1991). How Many Subjects Does it Take To Do A Regression Analysis? Multivariate Behavioral Research, 26(3), 499–510. https://doi.org/10.1207/s15327906mbr2603_7
Grol, M., & De Raedt, R. (2018). The Effect of Positive Mood on Flexible Processing of Affective Information. Emotion, 18(6), 819–833. https://doi.org/10.1037/emo0000355
Gürbüz, S. (2019). Sosyal Bilimlerde Aracı, Düzenleyici ve Durumsal Etki Analizleri. Ankara: Seçkin Yayıncılık.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to Use and How to Report The Results of PLS-SEM. European Business Review, 31(1), 2-24. https://doi.org/10.1108/EBR-11-2018-0203
Harley, A. (2017). Alienating Academic Work. Education as Change, 21(3), 1-4. https://doi.org/10.17159/1947-9417/2017/3489
Higher Education Council (Yükseköğretim Kurulu)(YÖK). (2025). Yükseköğretim Kurulu Öğrenci ve Akademisyen İstatistiklerini Açıkladı. Access Address : https://www.yok.gov.tr/tr/news/yuksekogretim-kurulu-ogrenci-ve-akademisyen-istatistiklerini-acikladi-0h1og
Kakkar, S., Kuril, S., Singh, S., Saha, S., & Dugar, A. (2023). The Influence of Remote Work Communication Satisfaction and CSR Association on Employee Alienation and Job Satisfaction: A Moderated-Mediation Study. Information Technology & People, 36(5), 1810-1834. https://doi.org/10.1108/ITP-01-2021-0030
Kalaycı, Ş. (2010). SPSS Uygulamalı Çok Değişkenli İstatistik Teknikleri (5. bs.). Asil Yayın
Karayaman, S. (2024). Relationships Between Work Alienation, Job Stress, Burnout and Intention Leave From Job Among Tourism Industry Employees. Journal of Humanities and Tourism Research, 14(2), 224-237. https://doi.org/10.14230/johut1666
Kaya, F., Aydin, F., Schepman, A., Rodway, P., Yetişensoy, O., & Demir Kaya, M. (2024). The Roles of Personality Traits, AI Anxiety, and Demographic Factors in Attitudes Toward Artificial Intelligence. International Journal of Human–Computer Interaction, 40(2), 497-514. https://doi.org/10.1080/10447318.2022.2151730
Kiefer, T., Barclay, L. J., & Conway, N. (2025). Applying Event System Theory to Organizational Change: The Importance of Everyday Positive and Negative Events. Journal of Management, 51(3), 1066-1095. https://doi.org/10.1177/01492063241237221
Koopmans, L., Bernaards, C., Hildebrandt, V., Van Buuren, S., Van der Beek, A. J., & De Vet, H. C. (2012). Development of an Individual Work Performance Questionnaire. International Journal of Productivity and Performance Management, 62(1), 6-28. https://doi.org/10.1108/17410401311285273
Kunst, H., Nguyen, H., Johnson, A., Mo, S., & MacCann, C. (2025). Who Cares for Those Who Care? The Role of Healthcare Leaders’ Regulation of Followers’ Emotions on Follower Job Satisfaction. Australian Journal of Management, 50(2), 312-337. https://doi.org/10.1177/03128962231211173
Lee, T., Yen, K. C., & Wu, W. (2025). The Impact of Career Plateaus on Task Performance Through Work Alienation: Increasing Challenging and Decreasing Hindering Strategies. European Management Journal. 1-13. https://doi.org/10.1016/j.emj.2025.04.014. Access Address: https://www.sciencedirect.com/science/article/pii/S0263237325000726
Lin, W.-L., Tsai, P.-H., Lin, H.-Y., & Chen, H.-C. (2014). How Does Emotion Influence Different Creative Performances? The Mediating Role Of Cognitive Flexibility. Cognition & Emotion, 28(5), 834-844. https://doi.org/10.1080/02699931.2013.854195
Liu, J., Carminati, L., & Wilderom, C. (2025). Work Alienation Through The Dialectical Lens. Applied Psychology, 74(1), e12600. 1-38. https://doi.org/10.1111/apps.12600
Muttar, A. K., Keir, M. Y. A., Mahdi, O. R., & Nassar, I. A. (2019). Antecedents and Consequences of Work Alienation–A Critical. Journal of Statistics Applications and Probability, 8(3), 279-288. http://dx.doi.org/10.18576/jsap/080311
Nair, N., & Vohra, N. (2010). An Exploration of Factors Predicting Work Alienation of Knowledge Workers. Management Decision, 48(4), 600-615. https://doi.org/10.1108/00251741011041373
Nazir, O., Islam, J. U., & Rahman, Z. (2026). Customer and Employee Engagement in The Era of Artificial Intelligence Adoption. In Customer Engagement and Digital Business (pp. 85-103). Routledge.
Özüdoğru, A. G., Görener, A., & Toker, K. (2024). Effect of Hospital Employees’ Psychological Capital on Counterproductive Work Behavior: Role of Work Alienation and Procrastination. SAGE Open, 14(3), 21582440241271138. https://doi.org/10.1177/21582440241271138
Peccei, R., & Van De Voorde, K. (2019). Human Resource Management–Well‐Being–Performance Research Revisited: Past, Present, and Future. Human Resource Management Journal, 29(4), 539-563. https://doi.org/10.1111/1748-8583.12254
Podsakoff, P. M., MacKenzie, S. B., Lee, J. Y., & Podsakoff, N. P. (2003). Common Method Biases in Behavioral Research: A Critical Review of The Literature and Recommended Remedies. Journal of applied psychology, 88(5), 879–903. https://doi.org/10.1037/0021-9010.88.5.879
Presbitero, A., & Teng-Calleja, M. (2023). Job Attitudes and Career Behaviors Relating to Employees' Perceived Incorporation of Artificial Intelligence İn The Workplace: A Career Self-Management Perspective. Personnel Review, 52(4), 1169-1187. https://doi.org/10.1108/PR-02-2021-0103
Rasool, S. F., Wang, M., Zhang, Y., & Samma, M. (2020). Sustainable Work Performance: The Roles of Workplace Violence and Occupational Stress. International Journal of Environmental Research and Public Health, 17(3), 912. 1-12. https://doi.org/10.3390/ijerph17030912
Schepman, A., & Rodway, P. (2020). Initial Validation of The General Attitudes Towards Artificial Intelligence Scale. Computers in human behavior reports, 1, 100014. 1-13. https://doi.org/10.1016/j.chbr.2020.100014
Sharif, M. N., Zhang, L., Asif, M., Alshdaifat, S. M., & Hanaysha, J. R. (2025). Artificial Intelligence and Employee Outcomes: Investigating The Role of Job Insecurity and Technostress in The Hospitality İndustry. Acta Psychologica, 253, 104733. 1-11. https://doi.org/10.1016/j.actpsy.2025.104733
Tekingündüz, S., Kurtuldu, A., & Eğilmez, Ç. (2016). The Analysis of The Effects of Social Support, Job Alienation and Job Stress on Labour Performancesosyal Destek, İşe Yabancılaşma ve İş Stresinin İşgören Performansı Üzerindeki Etkisinin İncelenmesi. International Journal of Human Sciences, 13(1), 683-694. https://doi.org/10.14687/ijhs.v13i1.3512
Venkatesh, V. (2022). Adoption And Use of AI Tools: A Research Agenda Grounded in UTAUT. Annals of operations research, 308(1), 641-652. https://doi.org/10.1007/s10479-020-03918-9
Weiss, H. M., & Cropanzano, R. (1996). Affective Events Theory: A Theoretical Discussion of The Structure, Causes and Consequences of Affective Experiences at Work. Research in Organizational Behavior, 18, 1–74.
Williams, C., Thomas, J., Bennett, A., Banks, G., Toth, A., Dunn, A., McBride, A., & Gooty, J. (2023). The Role of Discrete Emotions in Job Satisfaction: A Meta‐Analysis. Journal of Organizational Behavior, 45(1), 97-116. https://doi.org/10.1002/job.2747
Wright, T., & Cropanzano, R. (1998). Emotional Exhaustion as A Predictor of Job Performance and Voluntary Turnover. The Journal of applied psychology, 83(3), 486-493.
Yıldız, İ., & Taşhan, A. (2023). Yapay Zekâ: Bir Tehdit Mi? Bir Yardımcı Mı? Tekstil Sektöründe Nitel Bir Araştırma. Igdir University Journal of Faculty of Economics and Administrative Sciences, (9), 1-14. https://doi.org/10.58618/igdiriibf.1187395
Yükseköğretim Kurulu. (2024). Yükseköğretimde Üretken Yapay Zekâ Kullanımı. Access Address: https://proje.yok.gov.tr/documentFiles/17539645334.Y%C3%BCksek%C3%B6%C4%9Fretimde%20%C3%BCretken%20yapay%20zeka%20kullan%C4%B1m%C4%B1-tr.pdf
Zhi, Y., & Derakhshan, A. (2025). An Investigation into Chinese English Teachers’ Organizational Commitment: Do Emotion Regulation and Workplace Buoyancy Matter?. The Asia-Pacific Education Researcher, 34(2), 689-698. https://doi.org/10.1007/s40299-024-00888-5
İndir
Yayınlanmış
Nasıl Atıf Yapılır
Sayı
Bölüm
Lisans
Telif Hakkı (c) 2026 Üçüncü Sektör Sosyal Ekonomi Dergisi
Bu çalışma Creative Commons Attribution-NonCommercial 4.0 International License ile lisanslanmıştır.
