Genel Özyeterliliğin Girişimcilik Niyetine Etkisinde Yapay Zekaya Yönelik Tutumun Aracılık Rolü: Üniversite Öğrencileri Üzerine Bir Araştırma
DOI:
https://doi.org/10.63556/tisej.2026.1972Anahtar Kelimeler:
Girişimcilik niyeti- genel öz yeterlilik- yapay zekâya yönelik tutum- üniversite öğrencileri- aracılıkÖz
Günümüzde dijitalleşmenin ve yapay zekâ teknolojilerinin hızla geliştiği bir ortamda bireylerin özyeterlilik ve yapay zekaya yönelik tutumlarının girişimcilik niyeti üzerindeki etkilerinin anlaşılması büyük önem taşımaktadır; bu bağlamda yapılan bu araştırma, üniversite öğrencilerinin genel özyeterlilik düzeylerinin girişimcilik niyeti üzerindeki etkisinde yapay zekâya (YZ) yönelik tutumun aracı rolünü incelemektedir. Araştırmanın evreni Türkiye’deki devlet üniversitesi öğrencileri olup, kolayda örnekleme yöntemi kullanılmıştır. Araştırmada kolayda örnekleme yöntemi kullanılmıştır. Veriler, 2024–2025 eğitim-öğretim yılı bahar döneminde iki devlet üniversitesinde öğrenim gören öğrencilerden çevrimiçi anket aracılığıyla toplanmıştır. Verilerin test edilmesinde SmartPLS 4 istatistik programıyla kısmi en küçük kareler yapısal eşitlik modellemesi (PLS-SEM) analizinden yararlanılmıştır. Elde edilen bulgular, genel özyeterliliğin girişimcilik niyetini anlamlı ve olumlu yönde etkilediğini göstermektedir. Ayrıca genel özyeterliliğin bireylerin YZ’ ye yönelik tutumlarını da pozitif yönde şekillendirdiği belirlenmiştir. YZ’ ye yönelik olumlu tutumun ise girişimcilik niyetini artıran önemli bir faktör olduğu tespit edilmiştir. Araştırma sonuçları, YZ’ ye yönelik tutumun genel özyeterlilik ile girişimcilik niyeti arasındaki ilişkide kısmi aracı rol oynadığını ortaya koymaktadır. Bu bulgular, girişimcilik niyetinin yalnızca bireysel psikolojik faktörlerle değil, aynı zamanda teknolojiye yönelik algılarla da şekillendiğini göstermektedir. Sonuç olarak, genel özyeterliliğin artırılmasının ve YZ’ ye yönelik olumlu tutumların geliştirilmesinin, girişimcilik niyetinin desteklenmesine katkı sağladığı belirlenmiştir.
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