COMPARISON OF FACTORS AFFECTING CONSUMER PURCHASE BEHAVIORS AND FACTORS AFFECTING VOTER VOTING BEHAVIOR

Abstract

With the expansion of the concept of marketing and its use outside of commercial life, there are similarities and differences between the concepts in the areas of application and the concepts of marketing. Identifying these similarities and differences makes it more effective to apply marketing in new areas.

In this study, the similarities and differences between consumers 'purchasing behaviors and voters' voting behaviors are tried to be revealed by examining the studies conducted. Thus, marketing will be used more accurately in the political marketing strategies to be developed. In other areas, issues to be considered in marketing practices will be determined.

In the study, the definitions of politics and marketing were made and their common aspects were revealed. Then, factors affecting consumer purchasing behavior and factors affecting voter voting behavior were determined. The similarities and differences between the identified elements have been revealed and interpreted.