COVID-19: BUILDING AN ORGANIZATIONAL DIGITAL BRIDGE TO THE NEW NORMAL

Abstract

In this article, the changes in organizations in the context of Covid-19, which is called the New Normal, and the effects of the digitalization process on management were examined. In the article, some inferences and suggestions were made by observing the effects of Covid-19 in the contexts of daily life, education, health and culture. In the article, the potential effects of this new process on employees in the light of established social norms, values and practices in the context of the ""New Normal” are highlighted. On the basis of a potential transformation in the New Normal era, accelerating the digitization process and properly addressed by policy measures and investment tools, information and communication technologies can push organizations further in their sustainable development goals. So, it is necessary to urge policy makers and researchers to invest more time and resources and take timely action in the current context. The main results of this study could be valuable for startups and traditional organizations aiming to discover or seize opportunities in digital transformation. This study is a compilation in terms of research limitations caused by the pandemic.