Sustainable Consumption Behaviour: An Analysis Based on Planned Behavior Theory and Value-Belief-Norm Theory
DOI:
https://doi.org/10.63556/tisej.2026.1712Keywords:
Sustainability, Sustainable Consumption Behavior, Theory of Planned Behavior, Value-Belief-Norm Theory, Perceived PriceAbstract
The purpose of this study is to examine the factors influencing sustainable consumption behavior based on the Theory of Planned Behavior (TPB) and the Value-Belief-Norm (VBN) Theory, to reveal how the concept of sustainability is reflected among consumers, and to determine the extent to which perceived price affects the relationship between intention and behavior. For this purpose, a survey was conducted with 403 participants across Turkey, and the collected data were analyzed using the SmartPLS software. During the analysis process, the Partial Least Squares Structural Equation Modeling (PLS-SEM) method was applied. Within the scope of the integrated model, the effects of the TPB and VBN variables on sustainable consumption behavior and the moderating role of perceived price were examined. The findings indicate that the effect of altruistic (self-transcendent) values on the New Ecological Paradigm, as proposed in the VBN theory, and the effect of subjective norm on behavioral intention, as suggested by the TPB, were found to be insignificant. On the other hand, the relationships among the other variables were found to be significant and consistent with the causal chain proposed by both theories.
Furthermore, the results revealed that perceived price does not have a moderating effect on the relationship between behavioral intention and sustainable consumption behavior.
Furthermore, the results revealed that perceived price does not have a moderating effect on the relationship between behavioral intention and sustainable consumption behavior.
References
Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In Kuhl Julius & Beckmann Jürgen (Eds.), Actioncontrol: 11–39.
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes,50(2), 179–211.
Ajzen, I. (2002). Perceived behavioral control, self-efficacy, locus of control, and the theory of planned behavior. Journal of Applied Social Psychology, 32(4), 665–683.
Alambeigi, A., Keshavarz, M., Roshanpoor, F., Rezaei, A. (2023). Framing a model for regular and occasional consumption of green foods in developing countries. Journal of Consumer Protection and Food Safety. 18:147–161.
Andarabi, F. F. ve Hassan A. (2022), Değer İnanç Norm Teorisi Temelinde Çevresel Duyarlılık Davranışlarının Ölçümü, Anatolia: Turizm Araştırmaları Dergisi, Cilt 33, Sayı 1, Bahar: 81- 93.
Ay U. (2017). Çevreci tüketim davranışlarının değer-inanç-norm kuramı temelinde incelenmesi. Tüketici ve Tüketim Araştırmaları Dergisi, 9(1), 1–33.
Baron, R. M. ve Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173–1182.
Batool, N., Wani, M. D., Shah, S. A. & Dada, Z. A. (2023). Theory of planned behavior and value-belief norm theory as antecedents of pro-environmental behaviour: Evidence from the local community. Journal of Human Behavior in the Social Environment, 1–17.
Berber, G. (2024), Yeşil Pazarlama Karmasının Marka Sadakatine Etkisi: Kişisel Bakım ve Hijyen Ürünleri Örneği, Doktora Tezi, Recep Tayyip Erdoğan Üniversitesi Lisansüstü Eğitim Enstitüsü, Rize.
Black, I.R & Cherrier, H. (2010). Anti-consumption as part of living a sustainable lifestyle: daily practices, contextual motivations and subjective values. J Consum Behav .9(6):437–453.
Büyüköztürk, Ş., Kılıç Çakmak, E., Akgün, Ö. E., Karadeniz, Ş. Ve Demirel, F. (2018). Bilimsel araştırma yöntemleri. Pegem Akademi
Brandão, A. and Cupertino de Miranda, C. (2022). Does sustainable consumption behaviour influence luxury services purchase intention? Sustainability, 14(13), 1-28.
Cameron T. Whitley, Bruno Takahashi, Adam Zwickle, John C. Besley & Alisa P. Lertpratchya (2018). Sustainability behaviors among college students: an application of the VBN theory, Environmental Education Research, 24:2, 245-262.
Carfora, V., Cavallo, C., Catellani, P., Del Giudice, T., & Cicia, G. (2021). Why do consumers intend to purchase natural food? Inte-grating theory of planned behavior, value-belief-norm theory, and trust. Nutrients,13(6), 1904.
Chin, W. W. (1998). The partial least squares approach for structural equation modeling.In G. A. Marcoulides (Ed.), Methodology for business and management. Modern methods for business research (295–336). Mahwah: Lawrence Erlbaum Associates Publishers.
Clement CA, Henning JB, Osbaldiston R. (2014). Integrating factors that predict energy conservation: the theory of planned behavior and beliefsabout climate change.Journal of Sustainable Development, 7(6): 46.
Chen, M. F. (2007). Consumer attitudes and purchase intentions in relation to organic foods in Taiwan: moderating effects of food-related personality traits. Food Qual Prefer. 18(7):1008–1021.
Chunhua, J., Shuo, W., Zhirong, H., Li-Wei, L., Jing, Y. (2023). Application of the extended value-belief-norm (VBN) theory to understand consumers’ intention to use autonomous delivery vehicles (ADVs). Heliyon 9, 20244.
Chekima, B., Wafa, S. A. W. S. K., Igau, O. A., Chekima, S. ve Sondoh Jr, S. L. (2016). Examining green consumerism motivational drivers: does premium price and demographics matter to green purchasing?. Journal of Cleaner Production, 112, 3436-3450.
Cohen, J. (1992). Statistical power analysis. Current Directions in Psychological Science., 1(3), 98–101.
Çınar, N., Engindeniz S. ve Çınar, G. (2021). Tüketicilerin Organik Gıda Ürünü Satın Alma Niyeti; Aydın İli Örneği. Aydın Adnan Menderes Üniversitesi, Sosyal Bilimler Enstitüsü Dergisi, 8: 1, 15-26.
Conner, M. and Norman, P. (2022). Understanding the intention-behavior gap: The role of intention strength. Frontiers in Psychology, 13, 923464.
Danciu, V. (2013). The Contribution Of Sustainable Marketing To Sustainable Development. Management And Marketing Challenges For The Konwledge Society, 8(2), 385-400.
De Groot, J. I. & Steg, L. (2009). Morality and prosocial behavior: T he role of awareness, responsibility, and norms in the norm activation model, The Journal of social psychology, 149(4), 425 449.
Dimitrova, T., Ilieva, I., & Angelova, M. (2023). Exploring factors affecting sustainable consumption behaviour. Administrative Sciences, 12, 155, 1-22.
Doğan, O., Bulut, Z. A. ve Çımrın, F. K. (2015). "Bireylerin Sürdürülebilir Tüketim Davranışlarının Ölçülmesine Yönelik Bir Ölçek Geliştirme Çalışması". İktisadi ve İdari Bilimler Dergisi, 29(4), 659-678.
Dunlap, R. E., & Van Liere, K. D. (1978). The “new environmental paradigm”:A proposed measuring instrument and preliminary results. Journal of Environmental Education, 9,10-19.
Dunlap, R. E., Van Liere, K. D., Mertig, A. G., ve Jones, R. E. (2000). Measuring endorsement of the new ecological paradigm: A revised NEP scale. Journal of Social Issues, 56(3), 425-442.
Eckhardt, G.M., Belk, R. & Devinney, T. (2010), “Why don’t consumers consume ethically?”, Journal of Consumer Behaviour, 9(6), 426-436.
Enginkaya, E., & Sağlam, M. H. (2025). Navigating sustainability: The role of consumer psychology in shaping sustainable behavior. SAGE Open, 1–24.
Esfandiar, K., Dowling, R., Pearce, J., Goh, E. (2021). What a Load of Rubbish! The Efficacy of Theory of Planned Behaviour and Norm Activation Model in Predicting Visitors’ Binning Behaviour in National Parks. J. Hosp. Tour. Manag., 46, 304–315.
Fauzi, M. A., Hanafiah, M. H., & Kunjuraman, V. (2024). Tourists’ intention to visit green hotels: Building on the theory of planned behaviour and the value-belief-norm theory. Journal of Tourism Futures, 10 (2), 255-276.
Feng, Y., Feng, Y., & Liu, Z. (2025). The impact mechanism of government environmental regulation and green consumer orientation (GCO) on green purchase intention: A case study of Zespri. Sustainability, 17, 2575.
Fraj-Andr´es, E., Herrando, C., Lucia-Palacios, L., P´erez-L´opez, R., (2023). Intention versus behaviour: integration of theories to help curb food waste among young Spanish consumers. Br. Food J. 125 (2), 570–586.
Fishbein, M. & Ajzen, 1. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. Reading, MA: Addison-Wesley.
Gkargkavouzi, A.; Halkos, G. (2019); Matsiori, S. Environmental behavior in a private-sphere context: Integrating theories of planned behavior and value belief norm, self-identity and habit. Resour. Conserv. Recycl., 148, 145–156.
Gleim, M., Smith, J.S., Andrews, D. and Cronin, J. (2013), “Against the green: a multi-method examination of the barriers to green consumption”, Journal of Retailing, Vol. 89 No. 1, 44-61.
Goleman, D. (2009). Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy can Change Everything. Williamsburg, MA: Doubleday Business.
Gomis B., Alexis J., Gullén Parra M., Hoffmann W., McNulty R. E. (2011). Rethinking the concept of sustainability. Business and Society Review, 116, 171-191.
Gür, D. (2023), Tüketicilerin Organik Gıda Ürünlerine Yönelik Satın Alma Niyetini Ve Satın Alma Davranışını Etkileyen Faktörler: İstanbul İli Üzerine Bir Araştırma, Doktora Tezi, Marmara Üniversitesi Sosyal Bilimler Enstitüsü, İstanbul.
Gür, D. (2022), Çevresel ve Sosyo-Psikolojik Faktörlerin Organik Gıda Tüketim Niyeti Üzerine Etkileri, Doktora Tezi, Çukurova Üniversitesi Sosyal Bilimler Enstitüsü, Adana.
Hair, J., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2022). A primer on Partial Least Squares Structural Equation Modelling (PLS-SEM) (Third Edition). Sage.
Hein, N. (2022), Factors Influencing the Purchase Intention for Recycled Products: Integrating Perceived Risk into Value-Belief-Norm Theory. Sustainability 14, 3877.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity equation modeling. Journal of the Academy of Marketing Science, 43(1), 115 135.
Hertwıch, E. (2002). Life-Cycle Approaches to Sustainable Consumption, Workshop Proceedings Interim Report, International Institute for Applied Systems Analysis, Laxenburg, Austria.
Hossain, A., & Khan, M. Y. H. (2018). Green Marketing Mix Effect on Consumers Buying Decisions in Bangladesh. Marketing and Management of Innovations, 4, 298 306.
Hsu, C.-L., Chang, C.-Y., and Yansritakul, C. (2017). Exploring purchase intention of green skincare products using the theory of planned behavior: testing the moderating effects of country of origin and price sensitivity. J. Retail. Consum. Serv. 34, 145–152.
Hwang, J., Kim,W., Kim, J.J., 2020. Application of the value-belief-norm model to environmentally friendly drone food delivery services: The moderating role of product involvement. Int. J. Contemp. Hosp. Manag. 32 (5), 1775–1794.
Jackson, T., (2005). Motivating sustainable consumption, Sustainable Development Research Network, 29, 30.
Joshi, Y. & Rahman Z (2015) Factors affecting green purchase behaviour and future research directions. Int Strateg Manag Rev 3(1–2):128–143.
Jones, G. & Kramar, R. (2010). CSR and the building of leadership capability. Journal of Global Responsibility, 1(2), 250-259.
Karalar R. ve Kiracı H. (2011). Çevresel Sorunlara Karşı Bir Çözüm Önerisi Olarak Sürdürülebilir Tüketim Düşüncesi. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi, 30: 63-76.
Kement, Ü. (2019b). Ekoturizm faaliyetlerine katılan bireylerin değer inanç norm teorisi kapsamında çevre dostu davranışlarının açıklanması. Electronic Journal of Social Sciences, 18 (72).
Kement, Ü. ve Bükey, A. (2020). Yeşil satın alma davranış teorisi kapsamında ekorekreasyon faaliyetlerine katılan bireylerin davranışlarının incelenmesi: Bolu Yedigöller örneği. To & Re 2 (2) 134-145.
Kiatkawsin, K., Han, H., 2017. Young travelers’ intention to behave pro-environmentally: merging the value-belief-norm theory and the expectancy theory. Tour. Manage. 59, 76–88.
Khaleeli, M., Oswal, N. and Sleem, H. (2021), “The moderating effect of price consciousness on the relationship between green products purchase intention and customers’ purchase behavior: does environmental knowledge matters?”, Management Science Letters, 11 (5), 1651-1658.
Khor, K. K., and Mah, W. L. (2020). Determinants of consumers’ willingness to pay for green products: the moderating role of price. SSRG Int. J. Econ. Manage. Stud. 7, 45–52.
Konuk, F.A. (2019). The influence of perceived food quality, price fair ness, perceived value and satisfaction on customers’ revisit and word-of-mouth intentions towards organic food restaurants. J Retail Consum Serv. 50:103–110.
Kortsch, T., Handeler, P. (2024). Explaining sustainable purchase behavior in online flight booking—combining value-belief-norm model and theory of planned behavior. Gr Interakt Organ Z Fur Angew Organ GIO., 55:127–40.
Latimer, A. E., & Martin Ginis, K. A. (2005). The importance of subjective norms for people who care what others think of them. Psychology and Health, 20(1), 53–62.
Lekesizcan, S. F. (2023), Sosyal Medyada Elektronik Ağızdan Ağıza Pazarlamanın Sürdürülebilir Tüketime Etkisi: Planlanmış Davranış Teorisi Çerçevesinde İncelenmesi, Doktora Tezi, Erciyes Üniversitesi Sosyal Bilimler Enstitüsü, Kayseri.
Liobikienė, G. ve Bernatonienė, J. (2017). Why determinants of green purchase cannot be treated equally? The case of green cosmetics: Literature review. Journal of Cleaner Production, 162, 109-120.
Lindenberg, S., & Steg, L., (2007), Normative, gain and hedonic goal frames guiding environmental behavior, Journal of Social Issues, 63(1), 117-137.
Loo, W. H., Yeow, P. H. P., ve Yen, Y. Y. (2023). Antecedents of the responsible acquisition of computers behaviour: Integrating the theory of planned behaviour with the value- beliefnorm theory and the habits variable. PLoS ONE, 18(6 June).
Majeed, S., Kim, W.G. and Kim, T. (2023), “Perceived green psychological benefits and customer pro-environment behavior in the value-belief-norm theory: the moderating role of perceived green CSR”, International Journal of Hospitality Management, 113: 103502.
Mammadli, M. (2023). Factors Driving Sustainable Consumption in Azerbaijan: Comparison of Generation X, Generation Y and Generation Z: Sustainability Journal, 15 (15159), 1-21.
Megha, (2024). Determinants of green consumption: a systematic literature review using the TCCM approach. Front. Sustain. 5:1428764.
Minton, A. P., Rose, R. L., (1997), “The effects of environmental concern on environmentally friendly consumer behavior: An exploratory study”, Journal of Business research, 40(1), 37-48.
Munasinghe, M. (2007). Climate change and sustainable development linkages: Points of departure from the IPCC tar. Integrated SD and CC in the IPCC AR4, Geneva.
Nakavachara, V., Thongtai, C., Chalidabhongse, T., & Pharino, C. (2025). The green premium puzzle: Empirical evidence from climate-friendly food products. Applied Economics Letters, 1-8.
Nunnally, J. C. (1967). Psychometic Theory, McGraw-Hill, Inc., 1. Baskı, New York.
OECD, 2002. Indicators to Measure Decoupling of Environmental Pressure from Economic Growth, SGSD (2002)1/FINAL, OECD, Paris.
Oypan, O., & Ural, T. (2025). Psikolojik ve normatif faktörlerin hanehalkının enerji verimli ürün satın alma davranışına etkisi. Uluslararası Ekonomi Dergisi, 40(4), 1020–1044.
Qi, X.; Ploeger, A. (2021). Explaining Chinese Consumers’ Green Food Purchase Intentions during the COVID-19 Pandemic: AnExtended Theory of Planned Behaviour. Foods, 10, 1200.
Örs, M. (2019). Organik ürün satınalma niyetine etki eden faktörlerde fiyat algısının düzenleyici rolü. Business & Management Studies: An International Journal, 7(2), 891-925.
Özekici, Y. K. (2022). Extending value-belief and norm theory with social identity for preventing food waste at restaurants. Turizm Akademik Dergisi 9, 273–291.
Öztürk, E. (2026). Bireysel Çevresel Yönelimlerin Sürdürülebilir Tüketim Davranışına Etkisi: Ulusal Yazın Üzerine Bir Meta-Analiz. Abant Sosyal Bilimler Dergisi, 26(1), 451-471.
Paul, J., Modi, A., ve Patel, J. (2016). Predicting green product consumption using theory of planned behavior and reasoned action. Journal of Retailing And Consumer Services, 29, 123-134.
Sajeewanie, L. C., M. S. Ab Yajid, A. Khatibi, S. M. Ferdous Azam, and J. Tham. (2019). “Integrated Model for Green Purchasing Intention and Green Adoption: Future Research Direction.” Journal of Sociological Research 10(2): 23–66.
Sargın, S. (2026). Çevresel Duyguların Sürdürülebilir Satın Alma Niyeti Üzerindeki Etkisi: Çevresel Suçluluk, Utanç, Anksiyete ve Sosyal Faktörlerin Rolü, İşletme Araştırmaları Dergisi,18(1), 183-210.
Sarı, S. ve Topçuoğlu, F. (2019). Kişilik Tiplerinin Sürdürülebilir Tüketim Davranışları Üzerine Bir Araştırma: Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 24 (2), 159-169.
Selek, N. (2026). Tüketici Davranışlarının Sürdürülebilir Tüketim ve Sürdürülebilir Ürünler Kapsamında İncelenmesi: Temizlik Maddeleri Sektöründe Bir Araştırma, Doktora Tezi, Selçuk Üniversitesi Sosyal Bilimler Enstitüsü, Konya.
Schwartz, S. H. (1977). Normative influences on altruism. Advances in Experimental Social Psychology,10, 221–279.
Shanka M.S., Gebremariam K. M., Kotecho M.G. (2021). Combining rationality with morality—integrating theory of planned behavior with norm activation theory to explain compliance with COVID-19 prevention guidelines. Psychol Heal & Med.;105(2):1–11.
Sinambela, E. A., E. I. Azizah., & A. R. Putra. (2022). The Effect of Green Product, Green Price, and Distribution Channel on The Intention to Repurchasing Simple Face Wash. Journal of Business and Economics Research, 3(2), 156-162.
Scoones, I. (2007). Sustainability. Development in Practice, 17(4–5), 589–596.
Steg, L., Dreijerink, L. and Abrahamse, W. (2005). “Factors influencing the acceptability of energy policies: A test of VBN Theory”. Journal of Environmental Psychology, 25(4), 415-425.
Steg, L. & Vlek, C. (2009). Encouraging pro-environmental behaviour: An integrative review and research agenda. Journal of Environmental Psychology, 29 (3), 309–317.
Stern, P. C., Dietz, T., Guagnano, G. A., (1998), “A brief inventory of values”, Educational and Psychological Measurement, 58(6), 984-1001.
Stern P. C., Dietz T., Abel T., Guagnano G. A., Kalof L. (1999). A value-belief-norm theory of support for social movements: The case of environmentalism. Research in Human Ecology, 6, 81–97.
Stern, P. C. (2000). New environmental theories: Toward a coherent theory of environmentally significant behavior. Journal of Social Issues, 56(3), 407-424.
Syed, S., Acquaye, A., Mansoor Khalfan, M., Obuobisa-Darko, T., & Yamoah, F. A. (2024). Decoding sustainable consumption behavior: A systematic review of theories and models and provision of a guidance framework. Resources, Conservation & Recycling Advances, 23, 200232.
Tarkianen, A. ve Sundqvist, S. (2005) Subjective norms, attitudes and inten tions of Finnish consumers in buying organic food. Br Food J.107(11):808–822.
Terzi, O. (2025). Sürdürülebilir tüketim davranışının dinamikleri: Çevresel kaygı ve fiyat duyarlılığı. Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 27(1), 1–20.
Trautwein, U., Babazade, J., Trautwein, S., & Lindenmeier, J. Exploring pro-environmental behavior in Azerbaijan: An extended Value-Belief-Norm approach. Journal of Islamic Marketing. 2023, 14: 2, 523-543.
Tuğer, T. A. (2018), Çevreci tüketim Davranışının Değer-İnanç-Norm Teorisi Kapsamında İncelenmesi, Doktora Tezi, Gebze Teknik Üniversitesi Sosyal Bilimler Enstitüsü, Gebze.
Türk, B. (2017), Planlı Davranış teorisi Perspektifinden Sürdürülebilirlik İçin Pazar Bölümlerinin Politik ve Sosyal Önerileri, Doktora Tezi, Atatürk Üniversitesi Sosyal Bilimler Enstitüsü, Erzurum.
Uyar A. (2019). Yeşil satın alma davranışı belirleyen unsurların yapısal eşitlik modeli ile belirlenmesi. Ekev Akademi Dergisi, 23 (77): 15-34.
Virtanen, P. K., Siragusa, L. & Guttorm, H. (2020). Introduction: Toward more inclusive definitions of sustainability. Current Opinion in Environmental Sustainability, 43, 77– 82.
Yemez, İ. ve Akca, T. (2024). Yaşam tarzının sürdürülebilir ürün satın alma niyeti ve sürdürülebilir tüketim davranışı üzerindeki etkisinin incelenmesi. Alanya Akademik Bakış, 8(1), 282-299.
Yıldız, E (2024). SmartPLS ile Yapısal Eşitlik Modellemesi Reflektif ve Formatif Yapılar. Seçkin Yayıncılık, Ankara.
Yılmaz, V. ve Doğan, M. (2016). Planlanmış Davranış Teorisi Kullanılarak Önerilen Bir Yapısal Eşitlik Modeli ile Geri Dönüşüm Davranışlarının Araştırılması. Anadolu Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, Kasım Özel Sayısı, 191-205.
Zhen, J.S.S & Mansori, S. (2012). Young female motivations for purchase of organic food in Malaysia. Int. J. Contemp. Bus. Stud. 3(5):61–72.
Zhang, Q., Wong, P. P. W., & Wang, L. (2025). The efficacy of the theory of planned behaviour and value-belief-norm theory for predicting young Chinese intention to choose green hotels. Scientific Reports, 15, 14332.
Zhang L., Ruiz-Menjivarc J., Luob B., Lianga Z., Swisherd M. E. (2020). Predicting climate change mitigation and adaptation behaviors in agricultural production: A comparison of the theory of planned behavior and the Value-Belief-Norm Theory. Journal of Environmental Psychology, 68, 101408.
Zhang, X., G. Geng, and P. Sun. 2017. Determinants and Implications of Citizens’Environmental Complaint in China: Integrating Theory of Planned Behavior and Norm Activation Model. Journal of Cleaner Production.166 (November):148–56.
Zinoubi, Z. G. (2020). Determinants of Consumer Purchase Intention and Behavior toward Green Product: The Moderating Role of Price Sensitivity. Archives of Business Research, 8(1), 261-273.
Wang, H., Ma, B., Bai, R. ve Zhang, L. (2021). The unexpected effect of frugal ity on green purchase intention. J Retail Consum Serv. 59:102385.
Wang, P., Liu, Q., Qi, Y. (2014). Factors influencing sustainable consumption behaviors: a survey of the rural residents in China. J. Clean. Prod. 63, 152-165.
Wang, J.; Wang, R.; Cai, H.; Li, L.; Zhao, Z. (2023). Smart household electrical appliance usage behavior of residents in China: Converging the theory of planned behavior, value-belief-norm theory and external information. Energy Build., 296, 113346.
WCED. (1987). Report of the World Commission on Environment and Development: Our Common Future. Oxford: Oxford University Press.
Xu, Z., Song, Z., & Fong, K.Y. (2025). Perceived price fairness as a mediator in customer green consumption: Insights from the new energy vehicle industry. Sustainability, 17(7), 3265.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Third Sector Social Economic Review
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
