THE EVALUATİNG OF DİFFERENT MODELS PASSİNG FROM TRADİTİONAL MARKETİNG MİX ELEMANETS TO VİRTUAL MARKETİNG MİX ELEMENTS

Abstract

The changing of strategy with increasing the use of internet additionally increasing virtual marketing activities changes the displaying products, defining price, method of place and activities of promotion. The studies about virtual marketing activities show that three different point of view; firstly there is a ability about modifing traditional marketing mix elements to virtual marketing activities, secondly having to add some new marketing elements to traditional marketing mix elemants, to conclusion, there is necessary to come into being new marketing mix elements for virtual marketing activities. In this study these three model which are improving for virtual marketing will be dealed with detailed and then will draw a conclusion taking relation of models into accounts.