SÜLEYMAN CAN YILDIRIR and İBRAHİM ÇATIR 2023. THE MEDIATING ROLE OF BRAND LOYALTY AND ALLEGIANCE IN THE RELATIONSHIP BETWEEN BRAND VALUE AND PURCHASING IN WHITE GOODS INDUSTRY. Third Sector Social Economic Review. 58, 2 (Jun. 2023), 1227–1241. DOI:https://doi.org/10.15659/3.sektor-sosyal-ekonomi.23.05.1893.