ELİF AKAGÜN ERGİN, & HANDAN ÖZDEMİR. (2019). DO CONSUMERS ABANDON SHIP AFTER A CELEBRITY ENDORSEMENT SCANDAL: EVIDENCE FROM AN EMERGING MARKET. Third Sector Social Economic Review, 54(1), 41-52. https://doi.org/10.15659/3.sektor-sosyal-ekonomi.19.02.1074