[1]
BORA GÖKTAŞ, “IMPORTANCE OF WORD OF MOUTH MARKETING IN MARKETING TOOLS AND AN APPLICATION TO SHAPE PURCHASING BEHAVIORS”, Üçüncü Sektör Sosyal Ekonomi Dergisi, vol. 53, no. 3, pp. 1019–1033, Dec. 2018, doi: 10.15659/3.sektor-sosyal-ekonomi.18.11.1027.