[1]
“THE IMPACT OF BRAND IMAGE ON BRAND TRUST AND LOYALTY FOR DIGITAL MEDIA PLATFORM: NETFLIX TURKEY APPLICATION (EXAMINATION OF THE DIFFERENCES OF BRAND ARCHITECTURE FEATURES)”, Üçüncü Sektör Sosyal Ekonomi Dergisi, vol. 56, no. 3, pp. 1628–1659, Sep. 2021, doi: 10.15659/3.sektor-sosyal-ekonomi.21.08.1597.