IMPORTANCE OF WORD OF MOUTH MARKETING IN MARKETING TOOLS AND AN APPLICATION TO SHAPE PURCHASING BEHAVIORS. Üçüncü Sektör Sosyal Ekonomi Dergisi [Internet]. 2018 Dec. 25 [cited 2026 Jul. 12];53(3):1019-33. Available from: https://tisej.com/index.php/pub/article/view/243