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DO CONSUMERS ABANDON SHIP AFTER A CELEBRITY ENDORSEMENT SCANDAL: EVIDENCE FROM AN EMERGING MARKET. Üçüncü Sektör Sosyal Ekonomi Dergisi [Internet]. 2019 Mar. 25 [cited 2026 Jul. 12];54(1):41-52. Available from: https://tisej.com/index.php/pub/article/view/266