IN PARTICULAR OF UNIVERSITY STUDENTS THE MEDIATING ROLE OF CONSUMER BASED BRAND EQUITY IN THE EFFECT OF BRAND LOVE ON BRAND LOYALTY. Üçüncü Sektör Sosyal Ekonomi Dergisi [Internet]. 2022 Mar. 25 [cited 2026 Jul. 12];57(1):528-42. Available from: https://tisej.com/index.php/pub/article/view/783