THE EFFECT OF PHENOMENES IN DİJİTAL MARKETİNG ON THE BUYING DECISION OF CONSUMERS AND BRAND LOYALTY: ISTANBUL PROVINCE UNIVERSTY STUDEN. Üçüncü Sektör Sosyal Ekonomi Dergisi [Internet]. 2022 Dec. 25 [cited 2026 Jul. 12];57(4):3006-29. Available from: https://tisej.com/index.php/pub/article/view/915