THE MEDIATING ROLE OF BRAND LOYALTY AND ALLEGIANCE IN THE RELATIONSHIP BETWEEN BRAND VALUE AND PURCHASING IN WHITE GOODS INDUSTRY. Üçüncü Sektör Sosyal Ekonomi Dergisi [Internet]. 2023 Jun. 25 [cited 2026 Jul. 12];58(2):1227-41. Available from: https://tisej.com/index.php/pub/article/view/1007