BALTACI A. Decoding Box Office Success in Turkish Cinema: A Mixed-Methods Investigation of the Most-Watched Movies from a Consumer Behavior Perspective. Üçüncü Sektör Sosyal Ekonomi Dergisi [Internet]. 2026 Sep. 22 [cited 2026 Oct. 11];61(3):3663-8. Available from: https://tisej.com/index.php/pub/article/view/1975