Mağara Otellerinde Manzara, Hayranlık ve Otantiklik Algısı: Kapadokya Bölgesinde Bir Araştırma
DOI:
https://doi.org/10.63556/tisej.2026.1970Anahtar Kelimeler:
Mağara oteller- Manzara- Otantiklik- Hayranlık- Ziyaretçi DeneyimiÖz
Bu araştırmanın amacı Kapadokya bölgesinin merkezi konumundaki Nevşehir’de bulunan mağara otellerinde konaklayan ziyaretçilerin deneyiminde “Hayranlık”, “Otantiklik” ve “Manzara” temalarının rollerini açıklamaktır. Araştırma nitel yaklaşım çerçevesinde yürütülmüş ve önceden belirlenen bu temalar doğrultusunda tümdengelimsel analiz stratejisi kullanılmıştır. Araştırmaya Nevşehir’de bulunan ve www.tripadvisor.com sitesi üzerinde en yüksek puana sahip 10 mağara oteline yönelik olarak kullanıcılar tarafından oluşturulan yorumlar dâhil edilmiştir. Belirlenen kriterler doğrultusunda yapılan filtrelemelerden sonra elde edilen 9.473 yorum analiz birimi olarak belirlenmiştir. Verilerin analizinde içerik analizi tekniği kullanılmış ve MAXQDA 2020 programından yararlanılmıştır. Araştırma sonucunda ilk olarak teras veya balkondan görülen peri bacaları, vadi ve gün doğumundaki balon turu manzaraları ile otelin kendi konumuna ait manzara ön plana çıkmıştır. İkinci olarak, ziyaretçilerin hem mağara otellerine hem de destinasyonun geneline büyük bir hayranlık duyduklarına yönelik bulgulara ulaşılmıştır. Üçüncüsü, mağara odalar, peri bacaları ve yerel kültürü yansıtan mimari tasarımlar nedeniyle ortaya çıkan atmosferin otantiklik olarak algılandığı anlaşılmıştır. Araştırma mağara otellerinde misafir deneyimlerinde ön plana çıkan hayranlık, otantiklik ve manzara temalarının daha iyi anlaşılmasına ve otel işletmelerinin strateji oluşturmalarına yönelik katkı sunmaktadır.
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Telif Hakkı (c) 2026 Üçüncü Sektör Sosyal Ekonomi Dergisi

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