Organizational Ambidexterity and Digital Transformation: Literature Review with Empirical and Conceptual Insights

Authors

DOI:

https://doi.org/10.63556/tisej.2026.1698

Keywords:

organizational ambidexterity, digital transformation, literature review, bibliometric analysis, research methods

Abstract

Although digital transformation (DT) and organizational ambidexterity (OA) have been studied extensively, few reviews synthesize research at their intersection. Existing reviews tend to emphasize themes and findings while giving less attention to the theoretical frameworks, contexts, study types, and methods needed for robust conclusions. This study addresses that gap by examining how DT and OA interact to support innovation and performance. It offers a systematic overview of publication trends, geographical contexts, theoretical lenses, study types, methods, and findings through a content analysis of 43 peer-reviewed articles retrieved from the Web of Science database.
The results show growing academic interest in the intersection of DT and OA. The dominant theoretical lenses are organizational ambidexterity, dynamic capabilities, the resource-based view, paradox theory, and absorptive capacity. Empirical research is concentrated in the Asia-Pacific and European regions and frequently examines regulated sectors or cross-industry samples. Quantitative designs are most common, followed by qualitative and mixed-method designs; frequently used methods include structural equation modeling, fuzzy-set qualitative comparative analysis, panel-data analysis, and case studies. The synthesis indicates a reciprocal relationship: DT can enable exploration and exploitation, whereas OA can help organizations translate digital initiatives into innovation, resilience, sustainability, and performance.

An analysis of 43 studies reveals growing academic interest in both areas. The most common theoretical lenses include OA, Dynamic Capabilities, the Resource-Based View, Paradox Theory, and Absorptive Capacity. Research contexts are concentrated in the Asia-Pacific and European regions, with particular attention to regulated sectors and cross-industry settings. Empirical studies are predominantly quantitative, complemented by qualitative and mixed-method designs, and employ techniques such as SEM, fsQCA, panel data analysis, and case studies. Findings highlight a bi-directional relationship between OA and DT, shaped by context and research models.

Author Biography

  • H. Ebru OYDAĞ, Marmara University

    Ebru Oydağ, graduated from Istanbul University Business Administration (English curriculum) in top 3. She earned her Master’s Degree at City University, London with a major on international business management and finance. She was also selected and she attended to the Summer School of Organizational Learning of Carnegie Mellon University.

    She is one of the first 10 people in Istanbul receiving ACCA license (ACCA Members Directory @ February 2016).  She also received ACCA IFRS Diploma in 2013. In 2020, she became a fellow member, FCCA. In 2025, she was awarded the Certified Internal Auditor (CIA) title by The Institute of Internal Auditors.

    Ebru Oydağ, started her professional career as an assistant auditor at KPMG in 1994. She then worked for Procter & Gamble (P&G) Central Asia and Caucasia region, as well as P&G Turkey and export markets at various accounting manager and finance manager positions. She then moved to PriceWaterhouseCoopers (PwC) consulting and advisory services where she provided several finance, accounting, internal audit, and business process analysis and design services. She worked for Cadbury Turkey and export markets as a senior manager responsible for costing, strategy development, and commercial finance. She managed several projects, such as setting up and restructuring of sales and route-to-market, determination of export strategies, domestic category strategy development, saving projects, activity-based costing, vision, mission and long term strategy development with market projection modelling, company valuation, due diligence, and integration. She also worked in a regional strategy project at Cadbury, UK. Following Cadbury, she worked for Astra Zeneca Pharmaceuticals, Turkey and then moved to Koramik Investment group as a CFO. She also worked for Kone Elevators in Turkey as a CFO leading finance and accounting, legal, supply chain and administrative affairs. Following her 6 years’ of CFO experience, she works now as a senior consultant.

    Ebru Oydağ is a PhD candidate at Marmara University Management and Organization Department. Her academic interests are strategic management, organization theory, agility, organizational learning, digital transformation and company performance management.

    She has taught several finance, accounting, managerial economics, business plan development and global management and leadership courses at Marmara University.

    Ebru Oydağ also has been publishing academic papers and book chapters. She is a member of Turkish Academy of Management and Turkish Institute of Internal Auditors.

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22.09.2026

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Research Article

How to Cite

OYDAĞ, H. E., & EKMEKÇİ, F. A. (2026). Organizational Ambidexterity and Digital Transformation: Literature Review with Empirical and Conceptual Insights. Third Sector Social Economic Review, 61(3), 3121-3148. https://doi.org/10.63556/tisej.2026.1698