DRY CLEANİNG CONSUMPTİON HABİTS, KNOWLEDGE AND EVALUATİON OF THE CUSTOMERS

Abstract

The current study planned to examine dry consumption habits, knowledge and evaluation of the customers were carried out on 520 consumers. Of the consumers, 55.4% used such a service as a qualitative cleaning and ironing service was given, 51.3% did so as removing the stain off and 33.5% expressed that they wanted to use such a service as their clothing bears the label of “dry cleaning only”. 59.6 % of the consumers had the service of dry cleaning for their home furnishing materials as well as their clothing. Thirty – two percent of them revealed that they knew what dry cleaning is by expressing that they believed that their clothes would get soaked during dry cleaning. It was found that the status of education, age and gender did not have any on their evaluation of dry cleaning (p>0.05). A significant difference was found among single or married consumers for the items of “dry cleaning lengthens the life of the clothing” and “the duration allocated for the service of dry cleaning is enough” (p<0.05). It was also determined that within the mostly known symbols were hand wash (83.1%),no ironing (78.3%), ironing (76.7%) and dry cleaning (74.4%).