AN ASSESSMENT ON SCALES USED IN MARKETING RESEARCH: CASE OF TURKEY (2014-2017)
DOI:
https://doi.org/10.15659/3.sektor-sosyal-ekonomi.17.12.859Keywords:
Marketing, Scale, Types of ScaleAbstract
The prior condition of a research beingscientific is that is measurable. The main purpose of this article is to investigate the scales used in marketing articles in some journals (2017-2017) that are chosen by considering this term. In addition, findings from this study were compared with a similar study published between 2002 and 2005 and developments are evaluated.
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Published
25.12.2017
How to Cite
MEHMET BAŞ. (2017). AN ASSESSMENT ON SCALES USED IN MARKETING RESEARCH: CASE OF TURKEY (2014-2017). Third Sector Social Economic Review, 52(3), 171–192. https://doi.org/10.15659/3.sektor-sosyal-ekonomi.17.12.859
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