Örgütsel Çift Yönlülük ve Dijital Dönüşüm: Ampirik ve Kavramsal İçgörülerle Yazın Taraması

Yazarlar

DOI:

https://doi.org/10.63556/tisej.2026.1698

Anahtar Kelimeler:

Dijital Dönüşüm- örgütsel çift yönlülük- yazın taraması- bibliyometrik analiz- araştırma yöntemleri

Öz

Yazında dijital dönüşüm (DT) ve örgütsel çift yönlülük (OA) yoğun biçimde incelenmiş olsa da, iki alanın kesişimini sentezleyen derlemeler sınırlıdır. Mevcut derlemeler çoğunlukla temalara ve bulgulara odaklanmakta; sağlam sonuçlara ulaşmak için gerekli kuramsal çerçevelere, bağlamlara, çalışma türlerine ve yöntemlere daha az yer vermektedir. Bu çalışma, DT ile OA’nın yenilik ve performansı desteklemek üzere nasıl etkileştiğini inceleyerek söz konusu boşluğu ele almaktadır. Web of Science veri tabanından seçilen 43 hakemli makalenin içerik analizine dayanan çalışma; yayın eğilimlerini, coğrafi bağlamları, kuramsal yaklaşımları, çalışma türlerini, yöntemleri ve temel bulguları sistematik biçimde değerlendirmektedir.
Bulgular, DT ve OA kesişimine yönelik akademik ilginin arttığını göstermektedir. En sık kullanılan kuramsal yaklaşımlar örgütsel çift yönlülük, dinamik yetenekler, kaynaklara dayalı görüş, paradoks teorisi ve özümseme kapasitesidir. Ampirik araştırmalar ağırlıklı olarak Asya-Pasifik ve Avrupa bölgelerinde yürütülmüş; düzenlemeye tabi sektörler ile birden çok sektörü kapsayan örneklemler öne çıkmıştır. Nicel tasarımlar ilk sırada yer almakta, bunları nitel ve karma yöntemli çalışmalar izlemektedir. Yaygın yöntemler arasında yapısal eşitlik modellemesi, bulanık küme nitel karşılaştırmalı analiz, panel veri analizi ve vaka çalışmaları bulunmaktadır. Sentez, DT’nin keşif ve yararlanmayı destekleyebildiğini, OA’nın ise dijital girişimlerin yenilik, dayanıklılık, sürdürülebilirlik ve performansa dönüşmesini kolaylaştırdığını göstermektedir. Bu karşılıklı ilişkinin yönü ve gücü bağlama ve araştırma modeline göre değişmektedir.

Yazar Biyografisi

  • H. Ebru OYDAĞ, Marmara Üniversitesi

    Ebru Oydağ İstanbul Üniversitesi İngilizce İşletme Bölümü'nü 1994 yılında üçüncülükle bitirdi. City University, Londra’da Uluslararası İşletme ve Finans konusunda Chevening bursu ile tezli yüksek lisans yaptı. Carnegie Mellon University (CMU) tarafından verilen Örgütsel Öğrenme yaz okuluna kabul edildi ve katıldı.

    ACCA (Dünya çapında geçerli Mali Müşavir) ruhsatı alarak İstanbul’da ACCA üyesi olan ilk 10 kişi arasında yer aldı (ACCA Members Directory @ Şubat 2016).  2013’te ACCA Uluslararası Finansal Raporlama Standartları (UFRS) Diploması aldı. 2020 senesinde ACCA Kıdemli Mali Müşavir (FCCA) olmaya hak kazandı. 2025 senesinde Uluslararası İç Denetçiler Enstitüsü (IIA) tarafından verilen uluslararası geçerliliği olan İç Denetçi (CIA) ünvanını aldı.

    Ebru Oydağ, çalışma hayatına 1994 yılında KPMG Türkiye’de denetçi olarak başladı. Procter & Gamble Orta Asya ve Kafkasya Bölge ve P&G Türkiye’de çeşitli muhasebe ve finans müdürü pozisyonlarında görev aldı. PriceWaterhouseCoopers Türkiye yönetim danışmanlığı bölümünde çeşitli ölçekte müşterilerine finans, muhasebe ve süreç iyileştirme konuları ağırlıklı olmak üzere yönetim danışmanlığı projeleri ile iç denetim projeleri yaptı. Cadbury Türkiye ve İhracat pazarlarından sorumlu Maliyet, Strateji Geliştirme ve Ticari Finans Kıdemli Müdürü pozisyonlarında çalıştı. Satış teşkilatının yapılanması, ihracat stratejilerinin belirlenmesi, iç piyasa kategori stratejilerinin oluşturulması, mevcut durum analizleri, aktivite bazlı maliyet, şirketin vizyon, misyon, değerler ve uzun vadeli stratejik planlarının hazırlanması, üretim ve tedarik zinciri optimizasyon ve tasarrufları gibi projeleri yönetti. Due diligence, şirket değerleme, satınalım ve entegrasyon çalışmalarına liderlik yaptı. Ayrıca Cadbury Ingiltere’de strateji projelerinde rol aldı. Koramik Yapı Kimyasalları ve Kone Asansör’de 6 sene CFO rolünde finans, muhasebe, hukuk, tedarik zinciri, satınalma ve idari işler pozisyonlarından sorumlu olarak görev yaptı. Kariyeri boyunca çalıştığı firmalarda ticari strateji geliştirme ve finans konulu eğitimler verdi.

    Ebru Oydağ, Marmara Üniversitesi İngilizce Yönetim ve Organizasyon bölümünden doktor adayıdır. Aynı zamanda Marmara Üniversitesi’nde Finans/ Muhasebe/ Yönetim Ekonomisi/ Global Yönetim ve Liderlik / İş Planı dersleri vermiştir.

    Yerli ve yabancı kaynaklarda  yayınlanmış akademik çalışmaları bulunmaktadır.

    Ebru Oydağ Türkiye İç Denetim Enstitüsü (TİDE) ve Türkiye Yönetim Akademisi Derneği (TAOM) üyesidir.

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Yayınlanmış

22-09-2026

Sayı

Bölüm

Araştırma Makalesi

Nasıl Atıf Yapılır

OYDAĞ, H. E., & EKMEKÇİ, F. A. (2026). Örgütsel Çift Yönlülük ve Dijital Dönüşüm: Ampirik ve Kavramsal İçgörülerle Yazın Taraması. Üçüncü Sektör Sosyal Ekonomi Dergisi, 61(3), 3121-3148. https://doi.org/10.63556/tisej.2026.1698