THE EFFECT OF DIGITAL TRANSFORMATION ON EMPLOYEE MOTIVATION AND EMPLOYABILITY PERCEPTION

Abstract

The aim of this research is to examine the effect of digital transformation perceptions of bank employees on their motivation and perceived employability levels. For this purpose, 544 data were collected from the employees of the banks operating in Ankara by applying a simple random sampling method. In the questionnaire applied as a data collection method, there are demographic questions to get to know the participants, digital transformation scale, motivation scale and employability perception scale. Research hypotheses were tested by correlation and regression analysis. As a result of the analyzes, it has been determined that digital transformation has a significant effect on the motivation and employability perception levels of bank employees.