THE RELATIONSHIP OF PRESENTEEISM, EMPLOYEE VOICE, EMPLOYER BRAND AND PERCEPTION OF DIVERSITY: A LOGISTICS ORGANIZATION

Abstract

The understanding efforts of both organizations and employees each others lead the researchers to the curiosity of examining the attitude and behavior structure of the human resource. Based on this curiosity of examining, the aim of the research is to establish a relationship between presenteeism, employee voice, employer brand and perception of diversity in logistics sector in Ankara, is to consider in the sample of the workers of an entity. The research was carried out between January and February 2021, with 336 participants from an enterprise reached by convenience sampling technique. Correlation and regression analyzes were performed to test the research hypotheses. According to the results of the simple regression analysis made in the SPSS 27 package program; employer brand affects diversity perception; presenteeism affects employee voice, employer brand and diversity perception; employee voice affects employer brand and diversity perception as meaningful and positive. According to the results of Hayes' Model 6 - multiple serial mediation analysis in SPSS Process Macro 2.16.3 program; serial mediation effects of both employee voice and employer brand were obtained on the impact of presenteeism on diversity perception. In this context, it is assumed that the results of the research will be able to benefit organizations in effectively managing the relevant employee perceptions and behaviors.