ChatGPT-4.1 Perspektifinden Robot/Teknolojik Tur Rehberlerinin (R/TTR) Rehberlik Mesleği ve İnsan Tur Rehberleri (İTR) Üzerindeki Etkileri
DOI:
https://doi.org/10.63556/tisej.2026.1917Anahtar Kelimeler:
Tur Rehberliği- Yapay Zeka- Robot/Teknolojik Tour RehberliğiÖz
Çalışma, ChatGPT-4.1 perspektifinden teknolojik gelişmelerin turizme bir yansıması olan robot/teknolojik tur rehberlerinin (R/TTR), turist rehberliği mesleğine ve insan tur rehberlerine (İTR) olan etkilerini ortaya koymayı amaçlamaktadır. ChatGPT-4.1’in, çalışma kapsamında hazırlanmış olan 8 soruya verdiği cevaplar nitel analiz yöntemlerinden olan betimleyici analiz yöntemi ile değerlendirilmiştir. Analiz neticesinde; a) R/TTR’ler, İTR’lere olan ihtiyacı azaltabilir ancak onları tamamen ortadan kaldırması beklenmemektedir, b) R/TTR’ler potansiyel mesleki tehditler olarak algılanmakla birlikte, insan turist rehberlerinin yerini almak yerine onları tamamlayıcı bir rol üstlenmesi beklenmektedir, c) R/TTR’lerin İTR’lerin iş tatmini üzerindeki etkisi, bu teknolojilerin rakipler veya tamamlayıcı araçlar olarak algılanmasına bağlıdır, d) R/TTR’lerin önümüzdeki 2–5 yıl içerisinde açık alanlarda rehberlik hizmeti sunması beklenmektedir, e) R/TTR’lerin ikame edici veya tamamlayıcı rolü, İTR’lerin iş performansını önemli ölçüde etkilemektedir, f) R/TTR’lerin İTR’lerin motivasyonu üzerindeki etkisi, bu teknolojilerin bir tehdit veya stratejik bir ortak olarak algılanmasına bağlıdır, g) R/TTR veya İTR tercihleri, turistlerin beklenti ve tercihlerine göre değişmektedir, h) Gelecekte turist rehberliği mesleğinde hem R/TTR’lerin hem de İTR’lerin birlikte var olması beklenmektedir.
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