STRATEGICAL BRAND MANAGEMENT OF COMPANIES WHICH PRODUCE BOUTIQUE OLIVE OIL

Abstract

Brand is one of the most important tools which differs the companies and their products from each other by means of name, symbol, design, color And figure. Designating the Brand is a precondition for the succes of Brand as well as choosing the right strategy for Brand. this study includes surveys about brands And their strategies of olive oil companies which have world Wilde awards as a result of great effort And careful production.