EVALUATION THE WEB SITES OF TURKISH FOOTBALL TEAMS IN CONTEXT OF CORPORATE REPUTATION: SAMPLE OF SUPER LEAGUE

Abstract

In this study, it is aimed to evaluate the websites of the football teams in the Turkey Super League 2018-2019 season by using content analysis method in the context of corporate reputation, in other words, to measure the compliance of the websites of football teams with the reputation criteria. In this direction, Football Teams Internet Reputation Assessment Scale consisting of criteria such as website design, mission and vision, history, social media accounts, football information, manager information, financial information, information about sporting activities, social responsibility activities, environmental activities, achievements, cups and awards was created. It has been examined one by one that the expressions found on the scale formed were included on the website of the football teams subject to the survey. As a result, there are club names, logos, social media accounts, current news on the websites, but there are no corporate identity elements such as the club's slogan and corporate character. Also, there are no information in the web sites has been found on the corporate reputation criteria such as low risk investment opportunities, fair play vision and environmentally sensitive. Fenerbahce and Galatasaray have 30 of the 42 criteria on their internet pages and these teams have the most criteria. The team has the least criteria is MKE Ankaragücü with 13 criteria.