THE EFFECT OF PREFERRED REASONS OF PARTICIPATION BANKING ON LOYALTY AND CONFIDENCE: A CASE IN TURKEY

Abstract

In this study, firstly, the reasons why customers prefer participation banking have been tried to be determined. Data were collected by questionnaire in Turkey from 406 contributions. According to the results of the research, the reason for preferring participation banking was mostly due to religious reasons, followed by non-payment of transaction fees. In addition, the effect of the reasons for preferring participation banking on customer loyalty and trust was also examined. Structural Equality Model was established and analyzed by this match. As a result of the analysis, it was determined that image, personnel quality, religious environment motivation had a significant effect on trust.