HOSPITAL SELECTION FACTORS FOR PRIVATE DOCTORS CONCERNING THEIR SURGERY OPERATIONS SERVICES: AN APPLICATION OF FUZZY ANALYTIC HIERARCHY PROCESS (FAHP)

Abstract

The Doctors, who work in their own private clinic, cooperate with hospitals to perform specific surgery operations. In the healthcare sector the competition among health institutions is increasing. Therefore, the selection of an appropriate hospital is an important decision problem for the private doctors. There is some decision criterias used among private doctors to choose the hospitals to conduct medical operations (such as surgery, delivery) for their patients are addressed within the context of ServQual service quality dimensions. Besides, by using a comparative Analytic Hierarchy Process (AHP) application, an examination of three hospitals in the Izmir province has been performed. This study has addressed the external stakeholder hospital choices of businesses that provide private clinic services before the Covid-19 Pandemic (before 2020). As a result, the AHP method was used in the final three hospitals. Private Doctors’ hospital choices were compared using the ServQual service quality dimensions, which included 10 different service quality aspects.