A SCALE DEVELOPMENT STUDY ON THE DETERMİNATİON OF NEW PRODUCT SUCCESS FACTORS FOR COMPANİES AFFİLİATED TO TECHNOPARKS

Abstract

This study was carried out in order to put forward a scale to determine the success factors of new products. Data were collected and tested with a questionnaire applied to 392 company managers affiliated with technoparks. The dimensions determined by exploratory factor analysis (EFA) were supported by confirmatory factor analysis (CFA) and the resulting model was presented. The study was conducted by taking into account the four dimensions (product structure, project activities, market structure and skills and resources) that are included as new product success factors in the literature. According to the findings, it was observed that the product structure, project activities and skills were similar in terms of resources, but the market structure dimension was divided into two sub-dimensions. These two sub-dimensions were named as market competition and market attractiveness, and it was determined that they differed compared to other studies, which reveals the originality of the study.