QUANTİTATİVE ANALYSİS İN PRİORİTİZİNG CRİTİCAL SUCCESS FACTORS FOR E-FİNANCE: A CASE STUDY İN ESKİŞEHİR

Abstract

Extraordinary developments in information and communication technologies especially in the late 1980s gave rise to the emergence of new products and services also in financial markets as they did in several other areas. Along with the proliferation of internet as of the mid-1990s, electronic finance (e-finance) began to come to the forefront as one of the new practices and services in financial markets. Corporations under the leadership of banking sector make investments in the field of e-finance and use electronic distribution channels extensively for finding potential customers and keeping existing customers. E-finance had important progress in certain segments of finance such as commercial banking and related services, brokerage, fund management, mortgage and insurance. The aim of this study is to prioritize the e-finance related critical success factors for individuals accommodating in Eskişehir and having the portfolio size of more than 100.000 $ under uncertain environment.  For this purpose the views of 43 decision makers in the field of e-finance are taken into the consideration. Intuitionistic fuzzy DEMATEL method has been used for this study. As a result while speed was found as the most essential cause criteria by having greater level of impact on the whole system, reliability was obtained as the most considerable effect criteria by easily affected by other criteria in terms of e-finance.