A RESEARCH ON THE EXPERİENCE OF HALAL HOTEL GUESTS

Abstract

Halal tourism is the carrying out of all types of tourism in accordance with their religious beliefs, in which the transportation, accommodation, food and beverage, entertainment and other needs of Muslims with high religious sensitivity are met. The aim of the research is to examine the halal hotel experiences of local guests staying in halal hotels. In this context, the difference between demographic characteristics and halal hotel experiences and the relationship between halal hotel experience and customer satisfaction were examined. The research universe consists of guests staying in halal hotels with halal certificate in Turkey. As a data collection tool, an item pool was created by scanning the national and international literature, and a questionnaire was prepared by taking the opinions of the experts in the relevant fields and the relevant sector stakeholders in accordance with the theoretical framework. The prepared questionnaire was applied online on 431 domestic guests. Cronbach Alpha, factor analysis, correlation t test and Anova analyzes were used to analyze the data. Within the scope of the research, halal hotel experiences are divided into five as sensory, relational, emotional, behavioral and intellectual dimensions. Customer satisfaction is divided into two dimensions as internal factors and external factors. According to the results of the correlation analysis applied on the data, it was seen that there was a moderately significant positive relationship between all dimensions including the halal hotel experience perceptions of the guests and the dimensions of customer satisfaction. The highest correlation was seen between the sensory dimension and the internal factors of satisfaction. There was no significant difference between halal hotel experience, gender, age, marital status, education level and monthly income. It has been revealed that between the halal hotel experience and profession and status, civil servants, workers and housewives give more importance than self-employed workers.