EXPORT COMMITMENT, EXPORT MARKET ORIENTATION AND PERFORMANCE: AN ANALYSIS OF TURKISH EXPORTERS

Abstract

In this study, (i) the effect of attitudinal export commitment on behavioral export commitment, (ii) the effect of behavioral export commitment on both export performance and export market orientation sub-dimensions, (iii) effects of export intelligence generation and export intelligence dissemination on export intelligence responsiveness, and finally (iv) the effect of export intelligence responsiveness on export performance were investigated. The data that were collected from 289 exporting firms from Turkey with the help of a structured questionnaire, were statistically analyzed by using the SmartPLS 3.0 software. All hypotheses proposed in the study were supported, and positive and meaningful relationships were determined in all of them. In addition to strengthening the existing literature, this study has provided authenticity by examining the simultaneous effects of export commitment and export market orientation on export performance and also by revealing the positive affects between behavioral export commitment, which is a sub-dimension of export commitment and all sub-dimensions of export market orientation.